Although social media sites offer lawyers many interesting new ways to interact with people in both personal and work spheres, there are some risks associated with using them. Some of these risks are obvious, some are not.
Before they venture into social networking, lawyers should consider Section 5.5 of the Law Society’s Practice Management Guideline on Technology (“Technology Guideline”). It states, “Lawyers should have a reasonable understanding of the technologies used in their practice or should have access to someone who has such understanding.”
This article from the December 2009 “Social Media” edition of LAWPRO Magazine, will help you undertand some of the dangers inherent in the use of social networking tools, and help you more safely exploit the great marketing opportunities they offer.