LSUC Notice to the Professions: Advertising rules amended
This Law Society of Upper Canada Notice to the Professions was issued March 15, 2017.
The lawyer and paralegal conduct rules were amended by Convocation in February to directly address certain false and misleading advertising practices.
- Require licensees to identify in their advertising whether they are a lawyer or paralegal;
- Prohibit advertising of second-opinion services.
The amendments also:
- Provide detailed guidance on what awards may be used for marketing purposes;
- Make explicit that lawyers and paralegals may not advertise for work they are not licensed to do, not competent to do or do not intend to do.
Lawyers and paralegals must bring their marketing materials in line with the new rules as quickly as possible.
The Law Society has established a multi-functional enforcement team to address advertising and fee issues. In the event the rules are not followed, the Law Society will vigorously investigate and take appropriate regulatory action.