Stephanie Francis Ward, writing in the ABA Journal, has compiled 50 Simple Ways You Can Market Your Practice. She points out that successfully marketing yourself doesn’t have to require an expensive marketing plan or innate talent on the part of the lawyer: just simple techniques done consistently. The advice comes from lawyers in many fields, and includes tips on marketing at public events, blogging, tracking visits to your website and getting involved in the community.

You can read all 50 of the tips in the full article.

Ontario lawyers looking for additional reading on marketing may wish to read some of the titles in the practicePRO Lending Library, including How to Get and Keep Good Clients, Lawyer’s Guide to Marketing Your Practice and Raindance: The Business Development Guidebook for Lawyers.